演讲题目：How to efficiently write and publish business cases

演讲嘉宾：Prof. Anna R. Gasiorowska（汕头大学商学院教授）

演讲时间：2017年12月13日（周三）下午3：00-5：00

演讲地点：商学院二楼研讨室

主持人：曾宪扬副教授

The content of speech：

During the Seminar we will look into the examples of good (and not so good) cases. Time

permitting, we might engage in a bit of exercise on case writing.

Executive Summary

* Case Method - what is it? Short introduction

* Case Method vs Problem Solving

* Case typology

* Benefits of writing cases

* How to use cases in teaching? Short introduction.

* Case writing process

* Stakeholders in case writing

- instructors/professors

- students

- business community

* Case publishing

- why to publish?

- case publishing opportunities and “distribution” channels

- Release Consent and copyrights

Participants will receive the basic material on case writing and copies of different types of cases (copyrighted).

Speaker introduction ：

Anna R. Gasiorowska is a master of business administration, majoring in advanced management, and a member of the International Federation of coaches. Now she is in the Business School of Shantou University.

Work & experience in academic & business environment;

• Worked & studied in Finland, Germany, France, Poland, UK, USA;
• Teaching at Aalto University Business School and Helsinki School of Economics/Finland, Heinrich-Heine-Universität/Germany;
• Worked at among others: European Decision Sciences Institute EDSI; Embassy of Finland to Poland/Finpro; extracurricular project for S&P; Director, Case Studies “intrapreneurial” unit at Aalto University & HSE;
• Coaching, mentoring, leadership; intensive workshops, incl. case/business analysis; business ethics & etiquette, emotional intelligence, negotiation skills;
• Business case expert; multidisciplinary, holistic & hands-on; approach; teaching, writing, editing for publishing;
• Good at motivating people to move outside of their comfort zone;
• Contributed to AACSB, AMBA, EFMD accreditation of HSE;
• Work as translator & interpreter for Ministry of Labor & Social Affairs, Finland (at court);

Languages: Finnish, English, French, Polish, Russian; German, Swedish; beginner: Mandarin Chinese

欢迎全校教师参加！

汕头大学商学院

2017年12月11日